LESSON #1 - Essential Rules for Effective Email Marketing

In today's lesson, you're going to learn the BASICS OF EMAIL MARKETING. Now I know what you're thinking: Basics don't sound very exciting or "empowering." But the basics are the foundation upon which everything else is built. Miss these and you may end up spinning your wheels for the next 12 months.

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t want to offend anyone when sending your message. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you! A message that earns respect makes sales. That`s why our first topic for discussion is email etiquette. Train yourself to always and I mean ALWAYS stick to the rules below when crafting your email message.

RULE #1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS

Whenever you write an email, always format the lines so that they're 65 characters, or less, across. Wondering why to limit your lines to just 65 characters? There are two reasons that "less is more": The first thing to remember is that looking at a computer screen for a long time causes EYE FATIGUE for many readers.

The other is this: some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all "chopped up." This makes it unattractive...and worse -- unappealing. Email clients such as Outlook Express allow you to SET THE LINE-WRAP to any character width you choose. That means you won`t have to hit Enter each time after typing 65 characters.

RULE #3 - WATCH YOUR Spelling and Grammar.

Would you be influenced by an email selling you something that had noticeable spelling and grammar errors? Sure you would...and the influence would be negative, not positive! When a consumer reads a sales message that`s filled with errors, they think to themselves, "Good grief, this person doesn`t even take the time to get his emails right. His product is probably the same quality as his emails."

When you`re in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image...it destroys it.

That`s it! Lesson 2 Tomorrow


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