LESSON #2 - Email Aesthetics

In today`s lesson, you`re going to learn how the APPEARANCE
of your email affects the way your prospects feel about you and
what you have to offer.

You only have one chance to make a good first impression.
And in email, the first impression is always visual a consumer
LOOKS/SEES before they READ.

Did you ever have an ugly looking email land in your
mailbox? You know what I`m talking about: an orange
background and yellow borders, multi-colored text in all
sizes from gigantic to microscopic, a message that looks like
it was created by a crazed six-year-old? If you did, I bet
you didn`t feel the urge to read it. You probably just
wanted to delete it as fast as possible.

You want your email message to be friendly and inviting, not
bizarre and scary. The suggestions below will go a long
way towards making recipients` eyes say "come on in!" to
your message.

DO`s and DON`Ts FOR ATTRACTIVE EMAILS

DON`T use COLOR fonts in your message.

DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re
"speaking" in black-and-white, people will give their full
attention to your message without being distracted by a
color scheme.)

DON`T use UNCOMMON FONTS. (If someone`s system doesn`t
recognize the font you`ve selected, they could see gibberish
instead of your brilliant message).

DO use the email marketers` FAVORITE FONTS: Arial, Times
New Roman, and Courier New.

DON`T use flashing buttons or banners in your email.

GET HYPER" WITH EMAIL HYPERLINKS

An "email hyperlink" is just techno-talk for a link in your
email to a website, or email address. Sounds simple enough,
and it is unless you try to contact a prospect on AOL who
may not be able to receive clickable links.

Don`t worry. There`s a fix for this: simply type mailto:
in front of your email address (no space in between, and
include the : )

For a link to a web page, you need to write your link this
way: /www.anycompany.com>http://www.anycompany.com
ALWAYS USE SIGNATURE TAGS

Today, it`s common practice online to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text that is automatically added to every message you send. If you'd like to add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (located in the TOOLS/OPTIONS menu in Outlook Express). Follow the (simple) instructions for creating a sig file.

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